Color correction plays a vital role in ensuring that images look accurate, consistent, and visually appealing. Poor color balance can make photos look dull, unrealistic, or misleading—especially in product and commercial photography. Professional color correction adjusts white balance, exposure, contrast, and tones to match real-life colors. This process is crucial for branding, eCommerce, and advertising, where color accuracy directly impacts customer trust and buying decisions. Proper color correction enhances image quality and maintains visual consistency across all platforms.
